Google was Caught for Keyword Stuffing and Cloaking??
Threadwatch member Adam_C discovered what for all appearances seems to be Google pulling dirty SEO tactics on it’s own pages and thus going against it’s own guidelines in an effort to rank highly within it’s own results.
Cloaking
Cloaking, as stated in Google’s guidelines as something strictly not to do:
- Don’t employ cloaking or sneaky redirects.
Although there are discussions within the SEO realm as to what exactly cloaking is, in it’s simplest form, it is “showing a page to search engines” that is “different to users”.
Here’s how Google defined it in the Google Webmaster FAQ
The term “cloaking” is used to describe a website that returns altered webpages to search engines crawling the site. In other words, the webserver is programmed to return different content to Google than it returns to regular users, usually in an attempt to distort search engine rankings. This can mislead users about what they’ll find when they click on a search result. To preserve the accuracy and quality of our search results, Google may permanently ban from our index any sites or site authors that engage in cloaking to distort their search rankings.
Keyword stuffing
Keyword stuffing is the practice of stuffing a website page with the terms and phrases you wish to rank for
So what is the issue with Google?
Take a look at this Adwords page on Google you’ll see the title:
Google AdWords Support: How do I use the Traffic Estimator?
Not take a look at google’s cache of the page and notice the title. It now says
traffic estimator, traffic estimates, traffic tool, estimate traffic Google AdWords Support …
Now tell me what you think. Do you think they are ranking for the keyword “traffic estimate”? I’ll say…i do. If what i think is true. What does this imply? Why are they telling the webmasters to to avoid cloaking and yet they do it on their own websites? Post your comment, and tell me what you think.